Are you investing in the best print solutions for your business?

In the current climate, it has never been more important to ensure your business is getting the most out of your budget and that you are investing in the right print solutions.

With this in mind now is the perfect time to review how you have previously utilised print, to identify what has previously worked well for your business and consider whether the type of print you are currently investing in is really the best solution for you.

The pandemic has forced us all to adapt to overcome the current challenges and print is a great tool that supports you in achieving this.

With the right type of print and intelligent design, you can really engage and connect with your target audience and achieve your goals.

Below we discuss a variety of printing methods we offer, to help you determine the best print solution for you.

Lithographic

This traditional print method is ideal for large print runs of literature such as product brochures, catalogues etc.

It allows you to print vast quantities at an affordable price and with an exceptional quality and finish.

If you would like your design to tie in perfectly with your branding and logo, in other words Pantone colour matching, this method of print is also a great option.

Large Format

Our expert design team has extensive experience creating artwork for large print materials such as signage, posters, banners and exhibition stands.

In the current climate, we can help you to think more intelligently about how you can utilise this type of print in a different way.

For example, have you thought about taking part in outdoor events and how you can utilise large format print to help you make an impact and improve your brand awareness?

You could also look to utilise large format print as signage across your business to support the Covid-19 safety measures you are implementing.

We can work with you to help you determine key points throughout your site where signage is needed and where it will support you to inform and educate your staff and visitors on the processes to follow to maintain a CovidSecure site at all times.

We could also support you in creating pop-up banners, ideal as a backdrop for your virtual meetings, conferences and events to help you continue to improve your brand recognition and give off a professional impression of you and your business, despite current challenges.

Digital

This type of print is ideal for providing a rapid turnaround without compromising on quality.

It is affordable and you do not have to order thousands of items to make the cost worthwhile, making it ideal for short print runs and supporting your marketing campaigns and efforts.

This also means that should you want or need to make any changes to your print, this can be done quickly and easily, ready to print it again.

Variable Data

This method of print is perfect to support you in running highly responsive marketing campaigns, allowing you to add that personal touch that can really help you connect and engage with your target audience.

We can work with you to create literature including personalised leaflets, letters and brochures.

This type of print can provide you with an excellent return on investment; the attention to detail and level of customisation can really resonate with a customer or prospect, improving your response rates and engagement.

Our specialist processes and equipment also mean that this type of print can be produced as quickly and efficiently as if every page was identical; in other words, the personalised aspect on the print will not result in a longer production time.

What type of print is best for me?

To help you determine which type of print is the best for you, your project and your requirements, you should consider asking yourself the following questions:

● What are my objectives for print?

● What are the aims and strategy behind my need for print?

● What type of print does my target audience best engage with?

● How large is the order I want printed?

● What is my budget for my project?

● How quickly do I need my order?

These are all key factors that will help you to determine what type of print is the best fit for you and that will meet your needs and goals.

We can work with you to help you avoid the guesswork and pinpoint the answers to each of these questions with you, to select the appropriate solution for you.

We can also support you in reviewing how effective your previous and exisiting print efforts have been, making changes to help you get the most out of your investment and make your print really work for you in the current climate.

Whether you are looking to reconnect with clients, engage with prospects you haven’t spoken to for a while or take a more intelligent and innovative approach to your marketing to overcome the challenges presented by Covid-19, we can help you.